Bridging Global AI Innovations

Canva Magic Studio and AI Tools Overview

Canva’s Magic Studio is an integrated suite of AI-powered design tools built into Canva’s platform 1     2   . It  brings  together features  like  Magic  Write  (AI  text  generation),  Magic  Design  (AI  design generation), Magic Animate (one-click animations), Magic  Edit and Magic  Eraser  (AI-driven image editing), Magic Expand (AI image expansion), Magic Media (text-to-image/video generation), Magic Morph (transforming text/shapes), and Magic Switch/Resize (automatically reformatting content for different channels) 3    4    .  For example, Magic Design turns a simple written prompt (or uploaded image/video) into polished visual designs within seconds 3   , while  Magic Write generates first-draft copy or summaries in your own tone (even adapting to your brand voice) 5   . Other tools  let users remove or replace elements in photos (Magic Eraser/Background Remover) 6    , extend images beyond their borders (Magic Expand) 7   , and add coherent animations to an entire slide or graphic with one click (Magic Animate) 8   . All these AI features are woven into Canva’s editor so that non-designers can

“spark inspiration, streamline workflows, and scale their content” without leaving the app 9    10  . Key AI tools in Magic Studio include:

• Magic Write™: An AI writing assistant that can draft or expand text based on a prompt. It can

mimic your tone (including a company “brand voice”) and generate anything from social-post

copy to reports 5   . In its Pro form, Magic Write offers up to 250 generations per user per month (versus 25 for free) 11  .

• Magic Design™: A generative design engine. Provide a text description or upload content, and   Magic Design instantly creates one or more polished designs. It works for static graphics as well as videos or presentation decks 3    12   . For instance, typing “Create a business presentation on renewable energy” will produce a complete slide deck (in your brand colours and fonts, if set)

12

.

• Magic Animate: Automatically animates all elements on a page. With one click it applies

coherent transitions and motions so your presentation or social video “comes alive” 8   . Canva’s AI aligns timing and style, sparing users manual animation work.

• Magic Edit / Magic Eraser: AI-driven image editing. By typing a prompt (e.g. “change shirt color to red”) and selecting an area, Magic Edit transforms that part of your image in seconds 13   .

Magic Eraser similarly allows users to click or brush out unwanted objects or backgrounds 6    .

• Magic Expand: Uses generative AI to extend or reframes images. For example, it can fill in scenery outside the original frame, or convert a vertical photo into a landscape shot by

imagining the missing content 7   .

• Magic Grab: Instantly makes any image fully editable. It recognises subjects and text in a photo, “grabs” them as separate elements, and lets you move or redesign them as if they were part of a Canva template 14  .

• Magic Morph: Applies creative effects across text and shapes. With a written prompt (e.g.

“festive theme”), Magic Morph can add patterns, textures or styles to all selected elements for a unified look 15  .

• Magic Media™: Canva’s AI image- and video-generation suite. Its text-to-image tool (launched   in 2022) can turn any written idea into a custom graphic, and it now also supports text-to-video, generating short clips from prompts 16    17  . Additional AI apps (like DALL·E and Google’s

Imagen) are available in Canva’s ecosystem for even more creative options.

• Magic Switch & Resize: Fully automated content scaling. Magic Switch can transform a design into an entirely different format (e.g. turning a slide deck into a blog post, or an Instagram ad

into a poster), even auto-translating languages 4    . Magic Resize (an earlier Canva feature) similarly reformats a design for any size or platform instantly.

Together,  these  tools  let  anyone  (including  non-designers)  produce  high-quality  visuals  and  copy quickly. As Canva explains, Magic Studio “brings all of these [AI] capabilities together in one place” so users can “generate eye-catching content, fast-track [their] first draft, automate tasks, [and] design like an expert” 18   19  .

Business Use Cases

For businesses, Magic Studio’s AI features streamline content creation, ensure brand consistency, and accelerate collaboration:

• Rapid Content Creation – Marketing and comms teams can use Magic Write to draft social posts,  email  copy  or  blog  text  quickly,  and  Magic   Media   or  Magic   Design  to  generate accompanying   imagery   on-the-fly.   This    means   firms   can   produce    professional-looking campaigns or presentations in minutes rather than hours. As one marketing review notes, these tools allow “marketers to produce high-quality, engaging content effortlessly” by automating writing and design tasks 20   . For example, a social media manager can type a brief caption idea and instantly get a  polished visual  post with  matching imagery and copy, without  needing external agencies or design talent.

• On-Brand Marketing – With Brand Kit and AI brand voice enabled, teams maintain consistency. Magic Write can  rewrite copy in a company’s distinctive tone, and  Magic  Design will apply corporate colours and fonts from the Brand Kit automatically 21   . Branding features ensure that even junior team members or external collaborators produce content that “always puts the brand’s best fit forward” 22   . Tools like Magic Switch help scale campaigns: one design can be converted into dozens of size- and platform-specific versions (ads, posters, email banners, etc) with  a  click,  automatically  adjusting   layout  and  copy 4    .  This   multi-channel  automation “banishes time-consuming and mundane tasks” from marketing workflows 23  .

• Team   Collaboration   and  Workflow   –  Canva  for  Teams  (or  Enterprise)  adds  real-time collaboration,  shared  asset  libraries  and  role-based  permissions.  For  instance,  admins  can restrict access to AI features or control which training data Canva may use, keeping corporate data secure 24  . Canva’s “Content Planner” and project templates let teams queue and manage campaigns together. As one agency summary explains, Magic Studio “streamlines workflows, enabling marketers to produce … content effortlessly” and grants advanced AI tools at scale 20   . In practice, a marketing department can collaborate on a single design, with junior members iterating using AI assistants (e.g. Magic Write for draft copy) while seniors refine and approve, all within one Canva workspace.

• Efficiency and Scaling – Automating routine edits means designers are freed for strategic work. E.g. Magic Eraser/Expand remove the tedious steps of manually photoshopping images. One consultant notes that Canva’s AI “streamlines workflows … saving hours of work” 25  . Global organisations also benefit from instant translations in Magic Switch and Resize, which can auto- translate  and   reformat  content  for  different   languages  and   markets.  As   Canva  reports, enterprises using Magic Studio have drastically increased output “with the power of the latest AI models” while maintaining control over quality 26  .

In short,  businesses use Canva AI to accelerate marketing  and  branding  (quickly  generating  ad graphics, videos  and  copy),  content  creation  (presentations,  reports,  newsletters),  collaboration

(shared brand assets and AI-assistants), automation (mass resizing, auto-posting) and scaling design workflows (consistent multi-channel campaigns) 27   25  . These tools are especially valuable for small teams or enterprises needing to “work smarter” under tight budgets and timelines 9    10  .

Individual Use Cases

For individual creators, students or small businesses, Canva’s AI features simplify personal and social projects:

• Social Media Content – Non-professionals can quickly generate eye-catching posts and stories. Magic Write can brainstorm captions, hashtags, or even personal bio text, and Magic Design/ Magic Media produce accompanying images or short videos tailored to a theme (e.g. a party invite or Instagram ad) 27    12   . Magic Animate can then add motion, turning static profile posts into animated  mini-videos. This  means  an  individual  can  create  polished  social  content for platforms like Instagram or TikTok without outside help.

• Presentations  and  Documents – Students or freelancers can use Magic Design to kickstart slides or reports. For example, typing “Write a presentation about the benefits of recycling” generates a full slide deck with structured points and visuals in seconds 12  . Magic Write can flesh out bullet points into paragraphs or summaries for reports. Even features like Magic Switch let a person automatically reformat their content (e.g. turning a set of slides into a one-page summary) 4   , saving hours of manual editing.

• Resumes and Cover  Letters – While Canva offers many resume templates, Magic Write can assist by drafting professional-sounding resume bullet points or covering letter text from your notes. This helps job-seekers who struggle to articulate their experience, by providing a strong first draft to  refine.  (Similarly,  Magic  Design  can  format  personal  branding  materials  –  eg. Instagram story “about me” graphics or business cards – matching one’s style.)

• Personal Projects and Creativity – Anyone can experiment creatively. Magic Media lets users generate custom artwork or photographs from imagination (e.g. an AI painting of a pet dragon). Magic Morph and Magic Animate let hobbyists add effects and motion to birthday cards or hobby newsletters. Teachers and students can craft educational posters or flashcards using Magic Grab/Magic Expand for images and Magic Write for descriptive text 28  . Even Canva’s Canva AI conversational assistant (introduced in 2025) can help individuals brainstorm ideas, write emails, or code simple interactions 29  .

Canva’s  free  tier  grants  basic  access  (e.g.  limited  Magic  Write  usage,  some  image  editing),  but upgrading to Pro (roughly £10–15/month) unlocks unlimited Magic features, 100GB storage, advanced Brand Kit, and premium content 30   31  . For casual creators, the free plan may suffice for occasional use, while Pro is recommended for heavy users or anyone needing full AI assistance. (Canva also provides free Pro for non-profits and educators, making these features widely accessible.)

Timeline of AI Feature Development

Canva’s AI journey has been rapid and iterative:

• 2019 – Launched Background Remover, one of the first consumer-facing AI tools for photo editing 32  .

• 2021 – Acquired AI imaging startup Kaleido, boosting its image-generation capabilities 32   .

• 2022 – Introduced Magic Media (initially called Text-to-Image) in beta, allowing users to

generate images from text prompts 16  . This year also saw the debut of Magic Write, the AI

writing assistant 5   . (By late 2022, Canva reported 290 million AI-generated images created by users 33  .)

• 2023 – Official launch of Magic Studio (Canva’s biggest launch to date) with Magic Design, Magic Animate, Magic Edit, Magic Switch, and others 1     32   . These features earned Magic Studio a

place on Time’s Best Inventions of 2024 list 34  . By year’s end Canva reported its AI tools had been used over 10 billion times 35   .

• 2024 – Continued expansion of AI tools (e.g. one-click multi-language translation, AI-powered photo editor upgrades) and integration of Firefly generators. Canva’s Magic Studio was

recognised as a breakthrough in AI-enabled design 34  .

• 2025 – At the Canva Create 2025 event, Canva unveiled Canva AI, a conversational assistant that can generate designs, text and even interactive “Canva Code” from chat prompts 36  . They also   launched AI-powered Sheets for data-driven design. By this time, Canva reported its Magic

Studio products had been used over 16 billion times 37   .

Each launch built on the last, moving from simple background removal to full creative co-pilots. Today, Canva continues to iterate its AI, as evidenced by ongoing beta features (like Figma-style slides and advanced prototyping) 38   and enterprise security enhancements (Canva Shield for compliance).

Pricing and Access

Canva offers multiple plans:

• Free – Includes basic design features and a large library of free templates. Some AI tools are     available in a limited form (e.g. Magic Write can be used up to 25 times per month on free) 11   . Free users can experiment with Magic Studio, but without premium content or brand controls.

• Pro (Individual) – (~£10–£13 per month, billed annually) Unlocks all Magic Studio features

without usage caps, plus premium assets, 100 GB storage, Brand Kit, background remover,

content planner, and other advanced tools 30    11  . Pro users can fully leverage AI like unlimited Magic Write, Magic Design, etc.

• Teams (Business) – (~£15 per user/month for 5 users and up) Includes everything in Pro plus

multi-user collaboration (shared folders, team templates), single sign-on (SSO), admin controls,  and priority support. All Magic Studio features and brand controls are available; usage limits are shared across the team. (In late 2024, Canva raised Teams pricing significantly to fund advanced AI R&D.)

• Enterprise – Custom pricing for large organisations. Adds dedicated support, enhanced security (including Canva Shield AI governance at no extra cost for 100+ seats) 39    24  , unlimited brand  kits, and service-level agreements. Enterprise plans ensure compliance (admins can disable

certain AI features or data usage) while providing all AI capabilities.

In summary, free accounts allow basic use of Magic Studio (25 Magic Write prompts/month, basic editing). Pro/Teams unlocks full AI functionality with far higher quotas 11  . Educators and registered non-profits can often get Pro-like features at no cost.

Comparison with Competing Platforms

Canva’s AI feature set is rich and integrated. Below is a comparison of key AI capabilities across Canva and similar design platforms:

Feature	Canva Magic Studio	Adobe   Express (Firefly)	Microsoft Designer	Figma AI (Beta)	Visme AI
Design from text	Yes. MagicDesign (and  Magic Media for video/presentations)create fulldesigns from prompts 3       12  .	Yes. Firefly’s “GenerateTemplate”createseditabledesigns(social posts, flyers, etc.)from text 40  .	Yes. Designer uses DALL·E:promptsyield social    media posts, posters, etc.  (text-to-imageintegrated)41.	Yes (beta).Newgenerative tools canmock up app UIs or pages from textprompts 42  .	Yes. Visme AIgeneratescompletedesigns(presentations, docs, socialgraphics) from prompts 43  .
Text→Image AI	Yes. MagicMedia (and    partner apps) generatecustomimages from prompts 16  .	Yes. Firefly’s “GenerateImage”createsimages fromtext(including   vectors/art)40  .	Yes. Free AI ImageGenerator(DALL·E)creates high- resolutionimages by    prompt 41  .	No dedicated feature.(Figma AI   focuses on UI design;  imagegeneration not core.)	Yes. Visme AIImageGeneratorcreates any  graphic via  prompt 44  .
Text→Video AI	Yes. MagicMedia nowincludes text- to-videogeneration17.	Yes. Firefly launched  “Text toVideo” (AIvideoclips fromprompts) 4546.	No. (Designerdoes not generate videocontent.)	No. (Figma AI currentlytargets static designs and  prototypes.)	Planned. Visme supports video creation, but    AI generation   for video not    yet prominent.
Image editing (AI)	Yes. MagicEdit(generative  fill), Magic    Eraser, and   Background Removerremove orreplace parts of images via prompt 136.	Yes.“GenerativeFill” lets users insert orremoveobjects from images by    description    40  .	Basic.Includesstandardbackground removal and filtering, butnogenerative replace by  prompt.	No. Figma hascropping/    tooling, butno AIremove/replace(third-party pluginsexist).	Yes. Visme AI“TouchUp” lets you erase/replaceunwantedphoto objects 47  .

Feature	Canva Magic Studio	Adobe   Express (Firefly)	Microsoft Designer	Figma AI (Beta)	Visme AI
Animation	Yes. MagicAnimateappliesanimations/   transitions to designs inone click 8   .	Limited.Expressoffers some animation    presets (e.g. animating    slides/text),  but nogenerative animation  assistant.	No. Designer focuses on    static orbasicanimatedtemplates     (no AI-based motion).	Limited.Figma auto- animate for prototypes;  AI notspecifically  for motion.	Yes. Vismesupportsanimatedpresentations  and interactive graphics(though AI-specificanimation not highlighted).
AI Textgeneration	Yes. Magic Writegenerates copy,summaries,    or expansions from prompts5.	Limited.Fireflyfocuses on visualcontent;Express does not currently offer awriting AI   (relies on   user copy).	No. Designer does notgenerate text content; uses stock textfields.	Yes. Figma AI can generate UI text/labels and suggest  content (e.g.  replaceLoremipsum) 48  .	Yes. Visme AIWriter canwrite,proofread or summarize   content for   designs 49  .
Auto–resize /  multi-format	Yes. MagicSwitch/Resize can instantly  reformatcontent for   any platform or translatelanguages 4   .	Yes. Auto-resize tool instantlycreatesoptimized    versions for any socialchannel 50  .	No. Designer requiresmanualresizing orusingtemplates for each format.	No. Figmacanvases can be manually  resized; no    AI auto-format tool.	Yes. “AI Resize” adjustsdesigns tonewdimensions  and reflows  content 51  .
Branding tools	Yes. Pro plans includeunlimited   Brand Kits;Magic Write   checks brand tone 21  .	Yes. Adobe   Express has Brandtemplates   and syncs   with Adobe CreativeCloudLibraries for logos/fonts.	Basic. Allows  saving brand colors andlogos within a design; no full brandmanagement features.	No. Figmaoffers design systems(libraries of    components/ fonts) butnot AI-driven brandfeatures.	Yes. Visme’sBrand Wizardappliescorporatefonts/styles acrosstemplates 52  .

Feature	Canva Magic Studio	Adobe   Express (Firefly)	Microsoft Designer	Figma AI (Beta)	Visme AI
Collaboration / Team	Yes. CanvaTeams offers real-time co- editing,commenting, approvalflows andadmincontrols 53  .	Yes. Adobe  Express for Teams/Enterpriseprovidescollaboration, sharedtemplates  and Adobe CCintegration.	Yes.IntegratedwithMicrosoft 365:supportssharedfolders,Teamsintegration and co-editing.	Yes. Figmawas built for  collaboration (multi-user    editing,comments, versionhistory).	Yes. Visme for Businessenables teams to collaborate  on projectswith sharedtemplates and feedback.
Pricing (entry)	Free (basic) / Pro ~£12/month(unlimited Magic) 30	Free /Express   Premium(subscription) – includesFireflyfeatures	Free /Designer Pro (in Microsoft  365subscription)	Free(limited) /FigmaProfessional – pricingseparate from AI   features	Free / Visme Basic;Premiumplans add AI     tools (varies by region)

Sources:  Canva  Newsroom and blogs 1    16    5; Adobe and  Microsoft documentation 40   41;  The Verge (Figma) 42  ; Visme official site 44    47  .

1   3   4    5   7    8   9   12   13   14  15  17  18  19  21  23  24  39   Introducing Magic Studio: the power of AI, all in one place

https://www.canva.com/newsroom/news/magic-studio

2   6    11   28   30   31   53   Meet Magic Studio | Canva’s AI Tools https://www.canva.com/magic/

10   20   22   25   27   Canva’s Magic Studio: Full Fledge AI inside of Canva | Webolutions https://webolutionsmarketingagency.com/canvas-magic-studio-full-fledge-ai-inside-of-canva/

16   33   Turn imagination into reality with AI image generation apps in Canva https://www.canva.com/newsroom/news/text-to-image-ai-image-generator/

26   29   36   37   Design, code, and create with our biggest AI launches yet https://www.canva.com/newsroom/news/canva-ai-launches/

32   34   35   Canva Magic Studio named one of TIME’s 2024 Best Inventions https://www.canva.com/newsroom/news/time-best-inventions/

38   42   48   Figma announces big redesign with AI | The Verge

https://www.theverge.com/2024/6/26/24183730/figma-ai-tools-app-redesign-slides

Adobe Express brings even more revolutionary AI innovation for all creators with new

imaging, social, video, design, brand and collaboration tools

https://www.adobe.com/express/learn/blog/new-generative-ai-innovations

41   Free AI Image Generator, Text to Image App from Microsoft Designer | Microsoft Create https://create.microsoft.com/en-us/features/ai-image-generator

43  44  47  49  51  52  Visme AI | Design the new way with generative AI tools https://www.visme.co/visme-ai/

45   Adobe Firefly – Free Generative AI for creatives https://www.adobe.com/products/firefly.html